Posted: 28/06/2014
By: admin
Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…
Posted: 11/08/2011
By: admin
Source: Business Insider Linette Lopez | Aug. 10, 2011, 4:07 PM | # of merchants and subscribers are up but groupons sold is going down…I get daily deal inbox fatigue…the groupon deals are not compelling…people are getting over the novelty…many of the merchants are “fly by night”…merchants pickier about deals they cut and…
Posted: 11/06/2011
By: admin
Source: Direct Marketing News Author: Tim Peterson L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching…
Posted: 31/05/2011
By: admin
Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation. Click the image to enlarge it and click here to read a great article on how to prevent…
Posted: 14/03/2011
By: admin
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
Posted: 29/08/2010
By: admin
Thursday, August 5th, 2010 | Email Marketing, lead nurturing | Jep Castelein DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database, where…
Posted: 29/08/2010
By: admin
I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and…
Posted: 15/08/2010
By: admin
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 30/06/2010
By: admin
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 14/04/2010
By: admin
Interesting chart from Business Insider. It indicates both the number of users and minutes spent on Social Networking has overtaken email. The growth of users is not as dramatic, but the actual time and usage gap has dramatically increased since 2007. I am a die hard direct marketer but also…