Marketing Products and Tools

Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Posted Oct 1 2011 by Rick in Ad optimisation, In the news, Market Research, Media Buying, Mobile Marketing, Performance Advertising with 0 Comments

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive

Posted Aug 11 2011 by Rick in E-mail Marketing, E-Mail Marketing, In the news, Performance Advertising, Productivity with 0 Comments

This podcast looks at a Groupon, one of the newer online business models and challenges the viability of relying on email for the long term.

L’Oreal digital spending jumps as CMO figures out where to invest

Posted Jun 11 2011 by Rick in E-mail Marketing, In the news, Marketing performance strategy, Media Buying, Productivity, Promotion Strategy, Search Engine Marketing, The Team with 0 Comments

L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau’s “The Future of Display” event.

Mobile: the worst channel for customer experience

Posted Jun 11 2011 by Rick in In the news, Mobile Marketing with 0 Comments

One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor. Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in lost revenue, thanks to site abandonment.

Infographic: How Affiliate Marketing Works

Posted May 31 2011 by Rick in E-mail Marketing, In the news, List Buying, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Productivity, Retention and Acquisition Strategy with 0 Comments

Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation.

Talking to Your Customer: Leo Burnett’s Behavioral Archetypes

Posted Apr 15 2011 by Rick in In the news, Marketing Products and Tools, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Networking Strategy with 0 Comments

Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:

* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…

Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.

Infographic: Every online marketing tactic in one place

Posted Mar 14 2011 by Rick in Ad optimisation, E-mail Marketing, E-Mail Marketing, E-mail Marketing Strategy, In the news, Marketing performance strategy, Marketing ROI platforms, Media Buying, My CMO Services, Pay for Performance advertising, Productivity, Promotion Strategy, Retention and Acquisition Strategy with 0 Comments

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

Email Newsletters: a best practice that needs to die

Posted Aug 29 2010 by Rick in E-mail Marketing, E-Mail Marketing, E-mail Marketing Strategy, E-mail publishing, In the news, Marketing performance strategy, Productivity with 0 Comments

I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and flatten out when the business …

IBM Buys Unica – Marketing Analytics play

Posted Aug 15 2010 by Rick in Consulting, E-mail Marketing, E-Mail Marketing, E-mail Marketing Strategy, E-mail publishing, For Twitter, Marketing performance strategy, Marketing Products and Tools, Marketing ROI platforms, Marketing Services, My CMO Services, Productivity, Retention and Acquisition Strategy, Uncategorized, Web Articles with 0 Comments

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice …

23 Essential Social Media Resources You May Have Missed

Posted Jul 19 2010 by Rick in In the news, Marketing Products and Tools, Productivity, Social Networking Strategy with 0 Comments

This is from Mashable.com with some interesting resources for those who are already savvy with social media. Enjoy!

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