This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see what their ambitions were. We …
Social Media Resources You May Have Missed
This is an article from mashable called ’11 essential social media resources you may have missed.’ A lot of good information in this post including tips for B2B marketers, small businesses and using social media to ignite your brand! See article here Rick S. MyCMO – Director www.xeesm.com/speciale
Free tools for social media optimization
Posted Mar 18 2010 by Rick
in In the news, Social Media Monitoring, Social Networking Strategy, Web Articles with 0 Comments
I like these ‘cookbook’ style articles with tools and tricks. There is a decent discussion included with this article as well.
Social Media Selling Principals
I like this presentation that connects the concept of social media with sales. I touch on some of this in a prvious post, but like the way it is presented here so I thought it was worth another plug. Enjoy! The Principle of Social Selling View more documents from Axel Schultze. Rick Speciale xeesm.com/speciale
Favorite tools of Twitter Super Users
Posted Mar 16 2010 by Rick
in Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments
Good article for those looking for more tools for your Twitter toolkit.
Why Brands are Becoming Media
Posted Feb 11 2010 by Rick
in Consulting, In the news, Marketing Services, Retention and Acquisition Strategy, Social Networking Strategy, Web Articles with 0 Comments
I like how these articles define different types of media, the role, benefit and challenges of using them. The types of media are called: – Owned Media – Paid Media – Earned Media Earned Media is the channel that comprises social selling. The articles go on to provide good diagrams and charts. Articles here for …
Social Media: What not to do with sales
Classic entertaining movie clips of short term focused sales routines that are the antithesis of Social Media and relationship building. These videos show how intoxicating the direct hard sales approach is, even when we know it’s wrong.