Category: SOCIAL NETWORKING STRATEGY

Will local advertising bypass search?

Source: searchenginepeople.com/blog Author: James DuthieTOPICS:  Mobile, SearchTAGS:  Facebook, Google, Local Advertising, Mobile Advertising, Search AdvertisingPUBLICATION:  Search Engine PeopleDATE:  September 02, 2010 Not surprisingly, Facebook Places was the catalyst for my change of heart. While Foursquare whet our appetite to the world of possibilities of mobile-driven local advertising, it lacked the scale to be a viable…

MySpace Throws In The Towel, Connects To Facebook

From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented…

Making it Simple – The Components of a Social CRM Program

Article from Focus.com 23-August-2010 Author: Paul Greenberg Introduction The discussion around Social CRM continues.  According to a large amount of anecdotal evidence I hear, a significant number of senior executives, when queried about it, ask what it is, when the idea is brought up.  Meaning, despite all the buzz and…

5 stages of an Integrated Digital Marketing Life Cycle

I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…

Social Network Ad Spending to Approach $1.7 Billion This Year

6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad…

23 Essential Social Media Resources You May Have Missed

This is from Mashable.com with some interesting resources for those who are already savvy with social media. Enjoy! 10 Cool Facebook Status Tips and TricksHere are 10 how-to tips to help you get the most out of your Facebook status update, from features to apps, Easter eggs, jokes and more.13…

How to get investors to buy into Social Media

This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users…

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