Overall, this is a powerful framework which can help organisations figure out where they are and what they’re aiming to achieve. Significantly, Owyang doesn’t present any model as being the ideal one, acknowledging that different organisations have different needs/objectives in social networks.
Infographic: Why do people follow brands
Posted Jul 2 2011 by Rick
in In the news, Marketing ROI platforms, Promotion Strategy, Social Networking Strategy with 0 Comments
As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.
Community Sourcing vs. Crowd Sourcing
Posted Jun 13 2011 by Rick
in In the news, Marketing ROI platforms, Media Buying, Performance Advertising, Social Networking Strategy with 0 Comments
Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for …
10 measures of Facebook ROI for your brand
It is essential that companies clarify success metrics before launching their social media marketing and advertising initiatives. Here are ten measures of social media marketing ROI. There are others and, of course, these are mix-and-match based on your brand strategy.
Talking to Your Customer: Leo Burnett’s Behavioral Archetypes
Posted Apr 15 2011 by Rick
in In the news, Marketing Products and Tools, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Networking Strategy with 0 Comments
Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:
* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…
Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.
Coca Cola reduces ad spend 6.6% for Social Media
Posted Mar 25 2011 by Rick
in In the news, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments
The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.
When it comes to Marketing Twitter destroys Facebook
Posted Jan 6 2011 by Rick
in For Twitter, In the news, Marketing performance strategy, Marketing ROI platforms, Social Networking Strategy with 0 Comments
SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers found that …
Podcast: How Zappos made millions on Culture and Customer Service
Posted Sep 11 2010 by Rick
in customer service, Productivity, Retention and Acquisition Strategy, Social Networking Strategy, Web Articles with 8 Comments
“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success
MIT Study Suggests Social Networks Influence Behavior
Posted Sep 9 2010 by Rick
in In the news, Marketing ROI platforms, My CMO Services, Productivity, Social Networking Strategy with 0 Comments
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can …
Will local advertising bypass search?
Posted Sep 3 2010 by Rick
in In the news, Marketing ROI platforms, Productivity, Search Engine Marketing, Social Networking Strategy with 0 Comments
A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.