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for: ‘Promotion Strategy’

Infographic: Why do people follow brands

As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.

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L’Oreal digital spending jumps as CMO figures out where to invest

L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau’s “The Future of Display” event.

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Talking to Your Customer: Leo Burnett’s Behavioral Archetypes

Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims:

* We are the leading…
* For over 40 years, we have been…
* Drawing on deep industry expertise, we…
* Headquartered in New York City, we are the…

Messages like these are not only boring, they fail to be relevant and fail to motivate. They do nothing for your marketing.

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Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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Consumers focus on savings not sprees

A recent consumer study reported in Brandweek confirms many of my suspicions.

“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder whether this reservoir of demand actually exists.”

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5 stages of an Integrated Digital Marketing Life Cycle

I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years!

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