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for: ‘Marketing ROI platforms’

VIDEO: Assessing value of your lead database

“I often talk about lead nurturing as a way to get more revenue out of your lead database. The next thing that people ask is “How much revenue do you think is hidden in my database?”. It’s hard to give an exact answer, but this video gives 7 questions which will give you a better idea of the value of your leads.”

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How to make more money with lead nurturing

Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.

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How to get investors to buy into Social Media

This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users and customers.

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