Marketing ROI platforms

Will local advertising bypass search?

Posted Sep 3 2010 by Rick in In the news, Marketing ROI platforms, Productivity, Search Engine Marketing, Social Networking Strategy with 0 Comments

A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.

Making the ROI case for social media

Posted Aug 21 2010 by Rick in In the news, Marketing ROI platforms, Productivity, Social Media Monitoring, Social Networking Strategy with 0 Comments

From B2B Magazine Paul Gillin Story posted: August 16, 2010 – 6:01 am EDT Executives eager to avoid getting involved in the whole social media thing frequently cite lack of clear return on investment as a shortcoming. It’s time to put that misperception to bed. The Internet is the most measurable medium ever invented, and …

5 stages of an Integrated Digital Marketing Life Cycle

Posted Aug 16 2010 by Rick in In the news, Marketing ROI platforms, Productivity, Promotion Strategy, Retention and Acquisition Strategy, Social Media Monitoring, Social Networking Strategy, Uncategorized with 0 Comments

I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years!

IBM Buys Unica – Marketing Analytics play

Posted Aug 15 2010 by Rick in Consulting, E-mail Marketing, E-Mail Marketing, E-mail Marketing Strategy, E-mail publishing, For Twitter, Marketing performance strategy, Marketing Products and Tools, Marketing ROI platforms, Marketing Services, My CMO Services, Productivity, Retention and Acquisition Strategy, Uncategorized, Web Articles with 0 Comments

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice …

VIDEO: Assessing value of your lead database

Posted Aug 3 2010 by Rick in In the news, Marketing performance strategy, Marketing ROI platforms, Productivity, Retention and Acquisition Strategy, Uncategorized with 0 Comments

“I often talk about lead nurturing as a way to get more revenue out of your lead database. The next thing that people ask is “How much revenue do you think is hidden in my database?”. It’s hard to give an exact answer, but this video gives 7 questions which will give you a better idea of the value of your leads.”

How to make more money with lead nurturing

Posted Jun 30 2010 by Rick in E-mail Marketing, In the news, Marketing ROI platforms, Productivity, Retention and Acquisition Strategy, Social Media Monitoring, Social Networking Strategy, Web Articles, Web Articles with 0 Comments

Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.

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