Posted: 06/04/2011
Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing. Direct marketing, widely known as DM, is often confused, misused and marginalised by many in the advertising…
Posted: 14/03/2011
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
Posted: 09/09/2010
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…
Posted: 03/09/2010
Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile
Posted: 03/09/2010
Source: searchenginepeople.com/blog Author: James DuthieTOPICS: Mobile, SearchTAGS: Facebook, Google, Local Advertising, Mobile Advertising, Search AdvertisingPUBLICATION: Search Engine PeopleDATE: September 02, 2010 Not surprisingly, Facebook Places was the catalyst for my change of heart. While Foursquare whet our appetite to the world of possibilities of mobile-driven local advertising, it lacked the scale to be a viable…
Posted: 31/08/2010
On Thursday I’m presenting a webinar with Treehouse Interactive, called “Lead Nurturing 101″. One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage…
Posted: 25/08/2010
The following is adapted from Success Secrets Of The Social Media Marketing Superstars by Mitch Meyerson and 22 other top social media marketers, including Ann Handley from MarketingProfs
Posted: 16/08/2010
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…
Posted: 30/06/2010
This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users…
Posted: 30/06/2010
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.