As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.
Community Sourcing vs. Crowd Sourcing
Posted Jun 13 2011 by Rick
in In the news, Marketing ROI platforms, Media Buying, Performance Advertising, Social Networking Strategy with 0 Comments
Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for …
Infographic: How Affiliate Marketing Works
Posted May 31 2011 by Rick
in E-mail Marketing, In the news, List Buying, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Productivity, Retention and Acquisition Strategy with 0 Comments
Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation.
Forget Social Media ROI
Posted Apr 19 2011 by Rick
in In the news, Marketing ROI platforms, Productivity, Social Media Monitoring with 0 Comments
Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.
Facebook has little effect on what you buy online
Posted Apr 15 2011 by Rick
in Ad optimisation, In the news, Marketing ROI platforms, Media Buying, My CMO Services, Performance Advertising, Productivity, Search Engine Marketing, Social Media Monitoring, Uncategorized with 0 Comments
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.
According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
The Future of Direct Marketing looks bright
Posted Apr 6 2011 by Rick
in Consulting, E-mail Marketing Strategy, In the news, Marketing ROI platforms, Marketing Services, My CMO Services, Productivity with 0 Comments
Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing.Direct marketing is not a channel, it’s a practice, and it is about instigating a direct response from a consumer through targeted communication.
Infographic: Every online marketing tactic in one place
Posted Mar 14 2011 by Rick
in Ad optimisation, E-mail Marketing, E-Mail Marketing, E-mail Marketing Strategy, In the news, Marketing performance strategy, Marketing ROI platforms, Media Buying, My CMO Services, Pay for Performance advertising, Productivity, Promotion Strategy, Retention and Acquisition Strategy with 0 Comments
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
When it comes to Marketing Twitter destroys Facebook
Posted Jan 6 2011 by Rick
in For Twitter, In the news, Marketing performance strategy, Marketing ROI platforms, Social Networking Strategy with 0 Comments
SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers found that …
What I heard @NY City AdTech
Posted Jan 4 2011 by Rick
in In the news, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Performance Advertising with 1 Comment
People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag
MIT Study Suggests Social Networks Influence Behavior
Posted Sep 9 2010 by Rick
in In the news, Marketing ROI platforms, My CMO Services, Productivity, Social Networking Strategy with 0 Comments
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can …