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for: ‘Marketing ROI platforms’

How to solve the speed vs quality challenge with Agile

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

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SAAS Business Cheat Sheet

Source: Growthhackers.com Compliments to Growth Hackers (Chart Mogul document) for putting this document together. The is very useful for a startup software service business looking to measure and assess how effectively the business brings in revenue and mitigates churn.      

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What is Agile Marketing and links

Read this post referencing a great comment in LinkedIN groups related to Agile Marketing. Lots of reference material to save in your favorites.

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Infographic: Why do people follow brands

As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.

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Community Sourcing vs. Crowd Sourcing

Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for […]

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Infographic: How Affiliate Marketing Works

Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation.

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Forget Social Media ROI

Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.

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Facebook has little effect on what you buy online

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

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The Future of Direct Marketing looks bright

Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing.Direct marketing is not a channel, it’s a practice, and it is about instigating a direct response from a consumer through targeted communication.

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