Posted: 07/06/2017
Source: Growthhackers.com SAAS Business Guide Here is a useful SaaS Business (Software as a Service) business Guide. Compliments to Growth Hackers (Chart Mogul document) for putting this document together. It is aimed at providing a guide for setting up key performance metrics for effectively running and growing a business. The is very…
Posted: 28/06/2014
Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…
Posted: 10/09/2013
Thanks to Marti Konstant for this great post with links that explain agile marketing ——- I noticed this discussion today. I was part of a team of marketers that got together a year ago last June to create a set of values and principles that would help people better understand…
Posted: 02/07/2011
Source: Mashable by Jolie O’Dell 29 On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love. In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM…
Posted: 13/06/2011
Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they…
Posted: 06/06/2011
SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers…
Posted: 04/06/2011
People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag
Posted: 31/05/2011
Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation. Click the image to enlarge it and click here to read a great article on how to prevent…
Posted: 19/04/2011
Are you tracking social media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion…
Posted: 15/04/2011
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now. According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.