Marketing performance strategy

How to solve the speed vs quality challenge with Agile

Posted Feb 17 2017 by admin in For Twitter, In the news, Marketing performance strategy, Marketing ROI platforms, My CMO Services, Productivity with 0 Comments

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

Understanding Big Data: The Ecosystem

The Big Data landscape can be daunting. This first article aims to serve as a basic map, a brief overview of the main options available for those taking the first steps into the vastly profitable realm of Big Data and Analytics.

What is Agile Marketing and links

Posted Sep 10 2013 by admin in In the news, Marketing performance strategy, Marketing ROI platforms, Marketing Services, My CMO Services, Outsourced Agency Management with 21 Comments

Read this post referencing a great comment in LinkedIN groups related to Agile Marketing. Lots of reference material to save in your favorites.

L’Oreal digital spending jumps as CMO figures out where to invest

Posted Jun 11 2011 by Rick in E-mail Marketing, In the news, Marketing performance strategy, Media Buying, Productivity, Promotion Strategy, Search Engine Marketing, The Team with 0 Comments

L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau’s “The Future of Display” event.

Infographic: How Affiliate Marketing Works

Posted May 31 2011 by Rick in E-mail Marketing, In the news, List Buying, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Productivity, Retention and Acquisition Strategy with 0 Comments

Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation.

Podcast – How CMO performance measured (Kaspersky Labs)

Posted Mar 14 2011 by Rick in In the news, Marketing performance strategy, Productivity with 0 Comments

Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.

Infographic: Every online marketing tactic in one place

Posted Mar 14 2011 by Rick in Ad optimisation, E-mail Marketing, E-Mail Marketing, E-mail Marketing Strategy, In the news, Marketing performance strategy, Marketing ROI platforms, Media Buying, My CMO Services, Pay for Performance advertising, Productivity, Promotion Strategy, Retention and Acquisition Strategy with 0 Comments

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

When it comes to Marketing Twitter destroys Facebook

Posted Jan 6 2011 by Rick in For Twitter, In the news, Marketing performance strategy, Marketing ROI platforms, Social Networking Strategy with 1 Comment

SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers found that […]

What I heard @NY City AdTech

Posted Jan 4 2011 by Rick in In the news, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Performance Advertising with 1 Comment

People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag

Podcast: 10 Tips for Generating New Prospects

Posted Sep 18 2010 by Rick in In the news, Marketing performance strategy, Productivity with 0 Comments

“Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to three years. Firms must sign up two to three new clients a year.

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