Posted: 28/06/2014
By: admin
Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…
Posted: 10/09/2013
By: admin
Thanks to Marti Konstant for this great post with links that explain agile marketing ——- I noticed this discussion today. I was part of a team of marketers that got together a year ago last June to create a set of values and principles that would help people better understand…
Posted: 11/06/2011
By: admin
Source: Direct Marketing News Author: Tim Peterson L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching…
Posted: 06/06/2011
By: admin
SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers…
Posted: 04/06/2011
By: admin
People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag
Posted: 31/05/2011
By: admin
Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation. Click the image to enlarge it and click here to read a great article on how to prevent…
Posted: 14/03/2011
By: admin
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
Posted: 14/03/2011
By: admin
Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.
Posted: 18/09/2010
By: admin
Source: MarketingProfs.com 10 Tips for Generating New Prospects Podcast “Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to…
Posted: 03/09/2010
By: admin
Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile