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for: ‘E-mail Marketing Strategy’

Europe’s Online Advertising Industry Releases Self-Regulation Framework

Brussels, 14 April 2011: IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses

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The Future of Direct Marketing looks bright

Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing.Direct marketing is not a channel, it’s a practice, and it is about instigating a direct response from a consumer through targeted communication.

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Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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What Lead Nurturing Content to Send When?

On Thursday I’m presenting a webinar with Treehouse Interactive, called “Lead Nurturing 101″. One of the registrants sent me the following question:

How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Email Newsletters: a best practice that needs to die

I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and flatten out when the business […]

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IBM Buys Unica – Marketing Analytics play

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice […]

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