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for: ‘Consulting’

How to solve the speed vs quality challenge with Agile

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

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SAAS Business Cheat Sheet

Source: Growthhackers.com Compliments to Growth Hackers (Chart Mogul document) for putting this document together. The is very useful for a startup software service business looking to measure and assess how effectively the business brings in revenue and mitigates churn.      

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Social Network helps ordinary traders to conquer foreign markets

Innovative social platform claims 85% profitable trades through “democratiz(ing) the investment marketplace by giving ordinary people the tools to conquer international markets”.

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How B2B brands talk past their customers

Strong brands shown to have up to 20% higher EBIT than weak brands but many businesses plagued by “selective listening” neglect marketing and 2 way relationships with customers to their commercial detriment. Here’s what B2B businesses should do.

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What is Agile Marketing and links

Read this post referencing a great comment in LinkedIN groups related to Agile Marketing. Lots of reference material to save in your favorites.

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The Five Ways Companies Organize for Social Business

Overall, this is a powerful framework which can help organisations figure out where they are and what they’re aiming to achieve. Significantly, Owyang doesn’t present any model as being the ideal one, acknowledging that different organisations have different needs/objectives in social networks.

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Infographic: Why do people follow brands

As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.

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Review and definition of investor types

In my view the terminology being used for early stage investors by the press and the media is not as clear as it should be. I’ve talked about this on several occasions when I’ve been at conference and on panels, but I figured it would make sense to do a post explaining my taxonomy of the early-stage investing world.

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Community Sourcing vs. Crowd Sourcing

Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for […]

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