Posted: 28/06/2014
By: admin
Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…
Posted: 14/06/2014
By: admin
Author – McKinsey & Co.Curator – David EdelmanMedium: Slideshare I like this is a very short but extremely practical guide to understanding the value of marketing to B2B businesses who may tend to neglect this. In fact, the article draws a connection between B2B and B2C marketing – showing how…
Posted: 20/06/2011
By: admin
Investor Nomenclature and the Venture Spiral Source: K9 Ventures Posted on May 14th, 2011 by manu The press loves the term Super Angels. They use it at almost every opportunity they get and sometimes even when they don’t have the right opportunity for it. In my view the terminology being used…
Posted: 24/04/2011
By: admin
Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.
Posted: 06/04/2011
By: admin
Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing. Direct marketing, widely known as DM, is often confused, misused and marginalised by many in the advertising…
Posted: 15/08/2010
By: admin
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…