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for: ‘My CMO Services’

How to solve the speed vs quality challenge with Agile

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

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SAAS Business Cheat Sheet

Source: Growthhackers.com Compliments to Growth Hackers (Chart Mogul document) for putting this document together. The is very useful for a startup software service business looking to measure and assess how effectively the business brings in revenue and mitigates churn.      

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Social Network helps ordinary traders to conquer foreign markets

Innovative social platform claims 85% profitable trades through “democratiz(ing) the investment marketplace by giving ordinary people the tools to conquer international markets”.

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How B2B brands talk past their customers

Strong brands shown to have up to 20% higher EBIT than weak brands but many businesses plagued by “selective listening” neglect marketing and 2 way relationships with customers to their commercial detriment. Here’s what B2B businesses should do.

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What is Agile Marketing and links

Read this post referencing a great comment in LinkedIN groups related to Agile Marketing. Lots of reference material to save in your favorites.

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Steve Job Presentation Genius (Download)

In case you missed it, you can download the Steve Jobs guide to presenting for impact. A very short and useful read for anyone.

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The Five Ways Companies Organize for Social Business

Overall, this is a powerful framework which can help organisations figure out where they are and what they’re aiming to achieve. Significantly, Owyang doesn’t present any model as being the ideal one, acknowledging that different organisations have different needs/objectives in social networks.

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Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads

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Hidden Persuaders II

A marketing guru reveals some of the secrets of his profession…psychological tricks that the advertising industry used to make Americans want stuff, instantly transforming the image of America’s advertising executives from glamorous Mad Men into servants of Mephistopheles.

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