Posted: 28/06/2014
By: admin
Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…
Posted: 14/06/2014
By: admin
Author – McKinsey & Co.Curator – David EdelmanMedium: Slideshare I like this is a very short but extremely practical guide to understanding the value of marketing to B2B businesses who may tend to neglect this. In fact, the article draws a connection between B2B and B2C marketing – showing how…
Posted: 10/09/2013
By: admin
Thanks to Marti Konstant for this great post with links that explain agile marketing ——- I noticed this discussion today. I was part of a team of marketers that got together a year ago last June to create a set of values and principles that would help people better understand…
Posted: 15/04/2011
By: admin
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now. According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
Posted: 06/04/2011
By: admin
Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing. Direct marketing, widely known as DM, is often confused, misused and marginalised by many in the advertising…
Posted: 14/03/2011
By: admin
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
Posted: 18/09/2010
By: admin
Max SimMyCMO – Director of SEO To do his job and meet his Marketing KPIs, an Enterprise SEO manager has to influence IT, Product, Editorial and Marketing (in roughly that order) and yet he is often hired straight into the marketing team without much consideration as to whether he can…
Posted: 09/09/2010
By: admin
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…
Posted: 15/08/2010
By: admin
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…