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for: ‘For Twitter’

How to solve the speed vs quality challenge with Agile

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

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When it comes to Marketing Twitter destroys Facebook

SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%.  Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers found that […]

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Social Network Ad Spending to Approach $1.7 Billion This Year

Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of 2010.

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IBM Buys Unica – Marketing Analytics play

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice […]

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Twitter Moms Care for Content over Coupons

One thing to note is the importance of humor and enjoying the process of shopping not just the transaction in and of itself. See article here.

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iPad fastest selling mobile device ever?

As a die hard apple advocate, there is no Mac product I would not want to own. I already have an iMac, Macbook Pro and an iPhone so the iPad caught my fancy when I spotted someone carrying the device into a recent meeting. I had a play with it and here are my immediate […]

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BP: Still not as evil as Goldman Sachs

I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, It shows BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.

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iPhone 4 Looks Great But Won’t Stop Android

Based on Steve Jobs and his track record who would bet against him? In this article, SAI Business Insider has an angle against iPhone 4 with Google’s Android getting a plug. The key points in the article point to Google’s cloud applications taking the Android to another level. One example given in this article was […]

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Where Facebook makes money

$500 million pie with a mix of self service and engagement ads.

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