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Proctor and Gamble cry for ROI transparency

Howard Draft, the executive chairman of DraftFCB, which is one of the big agencies inside the Interpublic Group (IPG) warned his traditional agency peers: “If we cannot calculate our return on investment, don’t worry- someone else will. We know the McKinsey’s and the Accenture’s of the world are standing in the wings. They’re ready to help their CMOs manage their unwieldy agency rosters, clean their data and measure their return on their marketing dollars.”

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Nicki Bourlioufas

Nicki has over 12 years experience as a public relations consultant and finance journalist and editor with Australian and International media companies, including News Corporation, Fairfax Media and Dow Jones. She has most recently worked as Media and Editorial Director with the consulting firm BlueChip Communications.

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Tony Mittelmark

With over 20 years of experience building online applications from commercial search to full featured communities, Mittelmark is a proven performer.

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Abramo Ierardo

Abramo Ierardo, aka The Data Guy, is Managing Director of Action Mailing Lists (AML), one of Australia’s largest list brokers. He has worked in the DM space for over 15 years with a career that encompasses broadcast, print media, direct mail and email marketing. He has supplied prospect lists for over 400 DM campaigns already this year! More recently, he has been extensively involved with ADMA’s Data Council as it produced a Best Practice document for Data Use and is the author of “The List Report”.

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