Category Archive
for: ‘In the news’

6 Reasons Why People Will Buy From You—Not Your Competitors

The following is adapted from Success Secrets Of The Social Media Marketing Superstars by Mitch Meyerson and 22 other top social media marketers, including Ann Handley from MarketingProfs

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Making it Simple – The Components of a Social CRM Program

Article from 23-August-2010 Author: Paul Greenberg Introduction The discussion around Social CRM continues.  According to a large amount of anecdotal evidence I hear, a significant number of senior executives, when queried about it, ask what it is, when the idea is brought up.  Meaning, despite all the buzz and the noise, it still hasn’t […]

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Making the ROI case for social media

From B2B Magazine Paul Gillin Story posted: August 16, 2010 – 6:01 am EDT Executives eager to avoid getting involved in the whole social media thing frequently cite lack of clear return on investment as a shortcoming. It’s time to put that misperception to bed. The Internet is the most measurable medium ever invented, and […]

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Can Closed-Door Exclusive Social Networks Make Money?

So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating the next Facebook or Twitter. I’m not talking about giving everything away. I’m talking about actually making money from what you’re probably giving away for free right now.

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Chart: Monthly voice and text usage by age

How long until schools are organizing D.A.R.E.-like anti-addiction programs to get kids off texting?

American kids under 18 send and receive roughly 2,800 texts per month, according to Nielsen, or about 93 per day. Assuming 7 hours of sleep per night, on average, that’s about 5.5 per hour spent awake, or one every 10 minutes or so. In the next two age brackets, text-message usage falls by more than half each.

But it’s people ages 18-24 who talk the most on their cellphones, according to Nielsen, averaging 981 minutes per month. These are probably the people most likely to not have landline phones, so this also makes sense.

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Infographic: The explosion of Social Media Sites with timeline

The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct.

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Consumers focus on savings not sprees

A recent consumer study reported in Brandweek confirms many of my suspicions.

“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder whether this reservoir of demand actually exists.”

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Social Network Ad Spending to Approach $1.7 Billion This Year

Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad spending in the first half of 2010.

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5 stages of an Integrated Digital Marketing Life Cycle

I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years!

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VIDEO: Assessing value of your lead database

“I often talk about lead nurturing as a way to get more revenue out of your lead database. The next thing that people ask is “How much revenue do you think is hidden in my database?”. It’s hard to give an exact answer, but this video gives 7 questions which will give you a better idea of the value of your leads.”

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