Posted: 29/08/2010
Thursday, August 5th, 2010 | Email Marketing, lead nurturing | Jep Castelein DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database, where…
Posted: 29/08/2010
I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and…
Posted: 27/08/2010
The SEO Zen Master Max Sim Max on LinkedIN Mad Max Blog As an SEO, you cannot help feeling at times like a young upstart. After all, what right have you to tell editors twice your age how to write, let alone advise the CIO on how to relaunch a site…
Posted: 25/08/2010
Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and…
Posted: 17/08/2010
A recent consumer study reported in Brandweek confirms many of my suspicions. “As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder…
Posted: 16/08/2010
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…
Posted: 15/08/2010
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 19/07/2010
This is from Mashable.com with some interesting resources for those who are already savvy with social media. Enjoy! 10 Cool Facebook Status Tips and TricksHere are 10 how-to tips to help you get the most out of your Facebook status update, from features to apps, Easter eggs, jokes and more.13…
Posted: 30/06/2010
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 08/04/2010
This is a good article that highlights the risks of participating in Social Media. It takes very little to turn your own audience against you when not using the proper tone and when not considering the impacts of how you administer your own places and spaces. See my previous article on Nestle…