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for: ‘Productivity’

Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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The ROI Of Social Media Marketing: More Than Dollars And Cents

SOURCE: Forrester Research Blog “Augie Ray’s Blog” Posted by Augie Ray on July 19, 2010 Brands are making plenty of money in social media:  Dell Outlet’s Twitter account has generatedmillions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate […]

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5 Skills Marketing Employees Must Have

Article from Marketing Profs Carlos Hidalgo   BIO 08.19.10 Years ago, I helped construct a playground fort at a summer camp.  I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the […]

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Moms decide where the money gets spent

…if any of you have ever become a Mom, or helped a woman become a Mom, you don’t need Dr. A. K. Pradeep to tell you that the new Mom undergoes a great deal of mental change, and likely will never go back to pre-Mom ways. And that can greatly affect how a Mom should be approached as a marketing target.

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Don’t put SEO in the Marketing Team

To do his job and meet his Marketing KPIs, an Enterprise SEO manager has to influence IT, Product, Editorial and Marketing (in roughly that order) and yet he is often hired straight into the marketing team without much consideration as to whether he can influence anything from there. This could be a big mistake.

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Podcast: 10 Tips for Generating New Prospects

“Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to three years. Firms must sign up two to three new clients a year.

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Podcast: How Zappos made millions on Culture and Customer Service

“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success

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MIT Study Suggests Social Networks Influence Behavior

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can […]

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Will local advertising bypass search?

A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.

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MySpace Throws In The Towel, Connects To Facebook

From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you […]

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