Posted: 03/10/2010
Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the saw operator who was…
Posted: 22/09/2010
…if any of you have ever become a Mom, or helped a woman become a Mom, you don’t need Dr. A. K. Pradeep to tell you that the new Mom undergoes a great deal of mental change, and likely will never go back to pre-Mom ways. And that can greatly…
Posted: 18/09/2010
Source: MarketingProfs.com 10 Tips for Generating New Prospects Podcast “Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to…
Posted: 18/09/2010
Max SimMyCMO – Director of SEO To do his job and meet his Marketing KPIs, an Enterprise SEO manager has to influence IT, Product, Editorial and Marketing (in roughly that order) and yet he is often hired straight into the marketing team without much consideration as to whether he can…
Posted: 11/09/2010
We live in a time where the good guys can win — Tony Hsieh, CEO, Zappos (CLICK IMAGE ABOVE FOR HIS PODCAST) I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was…
Posted: 09/09/2010
Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…
Posted: 03/09/2010
Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile
Posted: 03/09/2010
Source: searchenginepeople.com/blog Author: James DuthieTOPICS: Mobile, SearchTAGS: Facebook, Google, Local Advertising, Mobile Advertising, Search AdvertisingPUBLICATION: Search Engine PeopleDATE: September 02, 2010 Not surprisingly, Facebook Places was the catalyst for my change of heart. While Foursquare whet our appetite to the world of possibilities of mobile-driven local advertising, it lacked the scale to be a viable…
Posted: 31/08/2010
On Thursday I’m presenting a webinar with Treehouse Interactive, called “Lead Nurturing 101″. One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage…
Posted: 31/08/2010
From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented…