Key Digital Trends for 2011
Posted: 24/04/2011
Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.
Category: PRODUCTIVITY
Forget Social Media ROI
Posted: 19/04/2011
Are you tracking social media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion…
Facebook has little effect on what you buy online
Posted: 15/04/2011
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now. According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
Europe’s Online Advertising Industry Releases Self-Regulation Framework
Posted: 15/04/2011
Brussels, 14 April 2011: IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses
Talking to Your Customer: Leo Burnett’s Behavioral Archetypes
Posted: 15/04/2011
Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims: We are the leading…For over 40 years, we have been…Drawing on deep industry expertise, we…Headquartered in New York City, we are the… Messages like these are not…
Marketers Aren’t Sure About ROI but Will Spend More on Social Media, WFA Says
Posted: 15/04/2011
- Category: In the NewsPRODUCTIVITY
Companies Often Don’t Post Enough or Fail to Express a Brand’s Personality Online All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and WPP research firm Millward Brown is committed to increasing the time and money they spend on social media in…
The Future of Direct Marketing looks bright
Posted: 06/04/2011
Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing. Direct marketing, widely known as DM, is often confused, misused and marginalised by many in the advertising…
Coca Cola reduces ad spend 6.6% for Social Media
Posted: 25/03/2011
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Infographic: Every online marketing tactic in one place
Posted: 14/03/2011
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
Podcast – How CMO performance measured (Kaspersky Labs)
Posted: 14/03/2011
Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.