Category: PRODUCTIVITY

Understanding Big Data: The Ecosystem

Source: Dataconomy, by Eileen McNulty, Date: 3rd of June 2014 I like this article where you kind find many new technologies but from some familiar names like IBM with Machine Learning technology called Watson. What makes this article stand out is how it breaks down the ecosystem into key categories making it easier…

The Five Ways Companies Organize for Social Business

Source: Social Media Today - Posted September 30, 2011 by Christophe Mallet This is a good article that does not just talk about Social Media Strategy and organisations – it actually covers different ways to do Social Media and then shows how to incorporate this into your business in a flexible…

Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive

Source: Business Insider Linette Lopez | Aug. 10, 2011, 4:07 PM | # of merchants and subscribers are up but groupons sold is going down…I get daily deal inbox fatigue…the groupon deals are not compelling…people are getting over the novelty…many of the merchants are “fly by night”…merchants pickier about deals they cut and…

Review and definition of investor types

Investor Nomenclature and the Venture Spiral Source: K9 Ventures Posted on May 14th, 2011 by manu The press loves the term Super Angels. They use it at almost every opportunity they get and sometimes even when they don’t have the right opportunity for it. In my view the terminology being used…

L’Oreal digital spending jumps as CMO figures out where to invest

Source: Direct Marketing News Author: Tim Peterson L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching…

The ROI Of Social Media Marketing: More Than Dollars And Cents

SOURCE: Forrester Research Blog “Augie Ray’s Blog” Brands are making plenty of money in social media:  Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate that the…

Google more important than Facebook for purchasing decisions

Source: Business Insider SAI Author: Jay Yarow | June 1, 2011 As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to…

Infographic: How Affiliate Marketing Works

Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation. Click the image to enlarge it and click here to read a great article on how to prevent…

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