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for: ‘Productivity’

Steve Job Presentation Genius (Download)

Posted Dec 6 2011 by in Copywriting, In the news, Productivity with 0 Comments

In case you missed it, you can download the Steve Jobs guide to presenting for impact. A very short and useful read for anyone.

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The Five Ways Companies Organize for Social Business

Posted Oct 1 2011 by in In the news, Productivity, Social Networking Strategy with 0 Comments

Overall, this is a powerful framework which can help organisations figure out where they are and what they’re aiming to achieve. Significantly, Owyang doesn’t present any model as being the ideal one, acknowledging that different organisations have different needs/objectives in social networks.

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Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive

Posted Aug 11 2011 by in E-mail Marketing, E-Mail Marketing, In the news, Performance Advertising, Productivity with 0 Comments

This podcast looks at a Groupon, one of the newer online business models and challenges the viability of relying on email for the long term.

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Review and definition of investor types

Posted Jun 20 2011 by in Consulting, In the news, Productivity with 0 Comments

In my view the terminology being used for early stage investors by the press and the media is not as clear as it should be. I’ve talked about this on several occasions when I’ve been at conference and on panels, but I figured it would make sense to do a post explaining my taxonomy of the early-stage investing world.

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L’Oreal digital spending jumps as CMO figures out where to invest

Posted Jun 11 2011 by in E-mail Marketing, In the news, Marketing performance strategy, Media Buying, Productivity, Promotion Strategy, Search Engine Marketing, The Team with 0 Comments

L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau’s “The Future of Display” event.

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The 8 Stupidest Management Fads of All Time

Posted Jun 2 2011 by in In the news, Productivity with 0 Comments

Into the life of every office worker, some rain must fall… and often that rain takes the form of the latest jackass fad that your management latched onto. In most cases, a new management fad means endless meetings, new buzzwords for the office toadies, and extra work that ends up either driving you crazy or your company out of business.

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Google more important than Facebook for purchasing decisions

Posted Jun 2 2011 by in In the news, Performance Advertising, Productivity with 0 Comments

As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to research buying something, Google is still the primary option. Only 1% of 418 people surveyed say they ask friends on Facebook about the product.

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Infographic: How Affiliate Marketing Works

Posted May 31 2011 by in E-mail Marketing, In the news, List Buying, Marketing performance strategy, Marketing ROI platforms, Media Buying, Pay for Performance advertising, Productivity, Retention and Acquisition Strategy with 0 Comments

Affiliate marketing is one of the shadier but legitimately useful marketing techniques for acquisition. The diagram below provides a nice visual representation of how the process works and how compensation is attributed for lead generation.

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Key Digital Trends for 2011

Posted Apr 24 2011 by in Consulting, In the news, Productivity with 0 Comments

Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.

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Forget Social Media ROI

Posted Apr 19 2011 by in In the news, Marketing ROI platforms, Productivity, Social Media Monitoring with 0 Comments

Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion around what to track and how to track it.

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