Blogs

Do friends influence purchases in a Social Network?


Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and…

Making it Simple – The Components of a Social CRM Program


Article from Focus.com 23-August-2010 Author: Paul Greenberg Introduction The discussion around Social CRM continues.  According to a large amount of anecdotal evidence I hear, a significant number of senior executives, when queried about it, ask what it is, when the idea is brought up.  Meaning, despite all the buzz and…

Can Closed-Door Exclusive Social Networks Make Money?


So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating…

Consumers focus on savings not sprees


A recent consumer study reported in Brandweek confirms many of my suspicions. “As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder…

5 stages of an Integrated Digital Marketing Life Cycle


I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…

Social Network Ad Spending to Approach $1.7 Billion This Year


6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad…

IBM Buys Unica – Marketing Analytics play


IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…

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