I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and flatten out when the business …
Chart: Monthly voice and text usage by age
How long until schools are organizing D.A.R.E.-like anti-addiction programs to get kids off texting?
American kids under 18 send and receive roughly 2,800 texts per month, according to Nielsen, or about 93 per day. Assuming 7 hours of sleep per night, on average, that’s about 5.5 per hour spent awake, or one every 10 minutes or so. In the next two age brackets, text-message usage falls by more than half each.
But it’s people ages 18-24 who talk the most on their cellphones, according to Nielsen, averaging 981 minutes per month. These are probably the people most likely to not have landline phones, so this also makes sense.
Consumers focus on savings not sprees
A recent consumer study reported in Brandweek confirms many of my suspicions.
“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder whether this reservoir of demand actually exists.”