Blogs

MIT Study Suggests Social Networks Influence Behavior


Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that…

Pixar innovation and implications for education


According to wikipedia, Pixar Animation Studios is an American CGI animation film studio based in Emeryville, California, United States. As of 2006, Pixar is a subsidiary of The Walt Disney Company. The studio has earned twenty-four Academy Awards, six Golden Globes, and three Grammys, among many other awards, acknowledgments and achievements and has made $5.5 billion worldwide. It is…

VIDEO: Assessing value of your lead database


Nice summary piece by LeadSloth for assessing the vale of your leads. SourceComplexity of sales processRecencyActivity level – leads who respond to what you sendFatigue – list fatigue or too much email/promotionsOpportunitiesFit with ideal customer profile

Will local advertising bypass search?


Source: searchenginepeople.com/blog Author: James DuthieTOPICS:  Mobile, SearchTAGS:  Facebook, Google, Local Advertising, Mobile Advertising, Search AdvertisingPUBLICATION:  Search Engine PeopleDATE:  September 02, 2010 Not surprisingly, Facebook Places was the catalyst for my change of heart. While Foursquare whet our appetite to the world of possibilities of mobile-driven local advertising, it lacked the scale to be a viable…

What Lead Nurturing Content to Send When?


On Thursday I’m presenting a webinar with Treehouse Interactive, called “Lead Nurturing 101″. One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage…

MySpace Throws In The Towel, Connects To Facebook


From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented…

Email Newsletters: a Best Practice That Needs to Die


Thursday, August 5th, 2010 | Email Marketing, lead nurturing | Jep Castelein DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database, where…

Email Newsletters: a best practice that needs to die


I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and…

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