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Don’t put SEO in the Marketing Team

To do his job and meet his Marketing KPIs, an Enterprise SEO manager has to influence IT, Product, Editorial and Marketing (in roughly that order) and yet he is often hired straight into the marketing team without much consideration as to whether he can influence anything from there. This could be a big mistake.

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Podcast: 10 Tips for Generating New Prospects

“Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to three years. Firms must sign up two to three new clients a year.

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Podcast: How Zappos made millions on Culture and Customer Service

“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success

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MIT Study Suggests Social Networks Influence Behavior

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can […]

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Pixar innovation and implications for education

According to wikipedia, Pixar Animation Studios is an American CGI animation film studio based in Emeryville, California, United States. As of 2006, Pixar is a subsidiary of The Walt Disney Company. The studio has earned twenty-four Academy Awards, six Golden Globes, and three Grammys, among many other awards, acknowledgments and achievements and has made $5.5 billion worldwide. It is one of the […]

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Will local advertising bypass search?

A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.

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MySpace Throws In The Towel, Connects To Facebook

From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you […]

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What Lead Nurturing Content to Send When?

On Thursday I’m presenting a webinar with Treehouse Interactive, called “Lead Nurturing 101″. One of the registrants sent me the following question:

How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Email Newsletters: a best practice that needs to die

I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and flatten out when the business […]

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The SEO ZEN Master musings on SEO strategy

The SEO Zen Master Max Sim Max on LinkedIN Mad Max Blog As an SEO, you cannot help feeling at times like a young upstart. After all, what right have you to tell editors twice your age how to write, let alone advise the CIO on how to relaunch a site safely. There is nothng more that […]

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