Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing. Direct marketing, widely known as DM, is often confused, misused and marginalised by many in the advertising…
Blogs
Coca Cola reduces ad spend 6.6% for Social Media
Posted: 25/03/2011
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Infographic: Every online marketing tactic in one place
Posted: 14/03/2011
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
Podcast – How CMO performance measured (Kaspersky Labs)
Posted: 14/03/2011
Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.
5 Skills Marketing Employees Must Have
Posted: 03/10/2010
- Category: In the News, PRODUCTIVITY,
Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the saw operator who was…
SEO: How to win friends and influence coders
Posted: 24/09/2010
- Category: In the News,
Max SimMyCMO – Director of SEO Coders have very exacting standards. They are highly rational, good at following standards and are cooperative once they know why it is they are doing something. My tip to get Coders working with you is to create bite sized checklists of no more than…
Moms decide where the money gets spent
Posted: 22/09/2010
…if any of you have ever become a Mom, or helped a woman become a Mom, you don’t need Dr. A. K. Pradeep to tell you that the new Mom undergoes a great deal of mental change, and likely will never go back to pre-Mom ways. And that can greatly…
Podcast: 10 Tips for Generating New Prospects
Posted: 18/09/2010
Source: MarketingProfs.com 10 Tips for Generating New Prospects Podcast “Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to…
Don’t put SEO in the Marketing Team
Posted: 18/09/2010
Max SimMyCMO – Director of SEO To do his job and meet his Marketing KPIs, an Enterprise SEO manager has to influence IT, Product, Editorial and Marketing (in roughly that order) and yet he is often hired straight into the marketing team without much consideration as to whether he can…
Podcast: How Zappos made millions on Culture and Customer Service
Posted: 11/09/2010
We live in a time where the good guys can win — Tony Hsieh, CEO, Zappos (CLICK IMAGE ABOVE FOR HIS PODCAST) I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was…
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