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Europe’s Online Advertising Industry Releases Self-Regulation Framework

Brussels, 14 April 2011: IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses

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Facebook has little effect on what you buy online

While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now.

According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

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The Future of Direct Marketing looks bright

Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing.Direct marketing is not a channel, it’s a practice, and it is about instigating a direct response from a consumer through targeted communication.

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Coca Cola reduces ad spend 6.6% for Social Media

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

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Podcast – How CMO performance measured (Kaspersky Labs)

Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.

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Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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When it comes to Marketing Twitter destroys Facebook

SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%.  Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers found that […]

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What I heard @NY City AdTech

People do not value a replica of the magazine on the iPad…instead the successful approach is to replicate the experience of being in the mag

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The ROI Of Social Media Marketing: More Than Dollars And Cents

SOURCE: Forrester Research Blog “Augie Ray’s Blog” Posted by Augie Ray on July 19, 2010 Brands are making plenty of money in social media:  Dell Outlet’s Twitter account has generatedmillions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate […]

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5 Skills Marketing Employees Must Have

Article from Marketing Profs Carlos Hidalgo   BIO 08.19.10 Years ago, I helped construct a playground fort at a summer camp.  I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements from the deck to the […]

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