Blogs

Hidden Persuaders II


Source: The Economist (Schumpeter) September 24, 2011 A marketing guru reveals some of the secrets of his profession VANCE PACKARD was the Malcolm Gladwell of his day, a journalist with a gift for explaining business to the general public. But in his 1957 classic “The Hidden Persuaders”, he out-Gladwelled Gladwell.…

Podcast: Groupon Has To Pivot Out Of The Daily Email Deals Business If It Wants To Survive


Source: Business Insider Linette Lopez | Aug. 10, 2011, 4:07 PM | # of merchants and subscribers are up but groupons sold is going down…I get daily deal inbox fatigue…the groupon deals are not compelling…people are getting over the novelty…many of the merchants are “fly by night”…merchants pickier about deals they cut and…

Infographic: Why do people follow brands


Source: Mashable by Jolie O’Dell 29 On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love. In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM…

Review and definition of investor types


Investor Nomenclature and the Venture Spiral Source: K9 Ventures Posted on May 14th, 2011 by manu The press loves the term Super Angels. They use it at almost every opportunity they get and sometimes even when they don’t have the right opportunity for it. In my view the terminology being used…

Community Sourcing vs. Crowd Sourcing


Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they…

Mobile: the worst channel for customer experience


Source: eConsultancy Author:  Graham Charlton with 4 comments One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor.Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in…

L’Oreal digital spending jumps as CMO figures out where to invest


Source: Direct Marketing News Author: Tim Peterson L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching…

When it comes to Marketing Twitter destroys Facebook


SOURCE: Business Insider | Eunju Lie | Dec. 13, 2010, 10:29 AM Facebook makes up 78% of all social media traffic; Twitter is a measly 5%.  Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet. After analyzing more than one million links on both platforms, researchers…

The ROI Of Social Media Marketing: More Than Dollars And Cents


SOURCE: Forrester Research Blog “Augie Ray’s Blog” Brands are making plenty of money in social media:  Dell Outlet’s Twitter account has generated millions for Dell, the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate that the…

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