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Your sales process is old – and it sucks

Nice blog post and spirited discussion debunking old sales techniques and illustrating what works today. This article takes the interesting step of blurring the line between both B2C and B2B marketing. (Click image to read article) Sometimes what seems like common sense ends up being genius because no one actually executes this properly. Buyers are […]

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Why Brands are Becoming Media

I like how these articles define different types of media, the role, benefit and challenges of using them. The types of media are called: – Owned Media – Paid Media – Earned Media Earned Media is the channel that comprises social selling. The articles go on to provide good diagrams and charts. Articles here for […]

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Famous scene (video) from The Office

Death of a salesman? Not so fast. Social Media and marketing cannot touch this! Outrageous video excerpt from The Office with Dwight Schrute accepting Salesman of the Year award. (Plagiarising a famous historical speech from Mussolini)

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Performance Advertising Offer

My CMO Partner offer (Performance Advertising) — you get 2,500 unique visitors (unique clicks) to your consumer campaign landing page for only $1,000. We are so confident of the value of the visitors we bring to your campaign that we offer pixel tracking (yours or ours) to gauge acquisition rates and measure the effectiveness of your buy.

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Social Media: What not to do with sales

Classic entertaining movie clips of short term focused sales routines that are the antithesis of Social Media and relationship building. These videos show how intoxicating the direct hard sales approach is, even when we know it’s wrong.

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Rick Speciale

Rick is a commercially savvy marketer who has specialized in marketing since the mid 1990s managing brand, product development and public relations for start-ups, medium sized and Fortune 100 companies.

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Compelling example of infographics

See this video is an excellent showcase of how a professor uses infographis to explain world health trends.

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Social Marketing Principles

Social Marketing Blackbox Overview from Dave Sherwin on Vimeo

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Funny Dutch Ad

Cabin crew prepare for landing. This is your captain Kees Blokker speaking on behalf of the Dutch Crew…….

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Salesforce Social Media Application: Chatter

This is a youtube video posted by salesforce explaining their new social media application and how businesses can use it.

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