Thanks to Marti Konstant for this great post with links that explain agile marketing
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I noticed this discussion today. I was part of a team of marketers that got together a year ago last June to create a set of values and principles that would help people better understand how to apply Agile within their companies. There were B2B and B2C companies represented. Large global companies and SMBs were also represented.
BTW, Agile software development was formalized with the Agile Manifesto in 2001 in Utahhttp://agilemanifesto.org/history.html.
The Agile Marketing Manifesto was created in 2012 in San Franciscohttp://agilemarketingmanifesto.org/values/
Recommend following a few thought leaders: Jascah Kaykas-Wolff, Scott Brinker, and Jim Ewel
Jascha Kaykas-Wolff @kaykas
Read anything by Jascha Kaykas-Wolff, current CMO at Mindjet in SFO, and has held CMO positions at WebTrends and Involver. He implemented some agile methodologies at Microsoft and Yahoo also. He is one of the pioneers of Agile marketing implementation
Video – Agile Marketing as the Iterative Platform
http://www.youtube.com/watch?v=MJ6AX_HWSOo
What is Agile Marketing and Why is it Essential to Marketing Operations?
http://www.marketingprofs.com/articles/2012/7963/what-is-agile-marketing-and-why-is-it-essential-to-marketing-operations
Agile Marketing Series: A Deep History of Marketing Management
http://blog.mindjet.com/2013/05/agile-business-management-part-2/
Scott Brinker, @chiefmartec
Scott is CEO of a software company, Ion Interactive. Formally trained as an engineer, he has launched marketing programs in his various roles in a methodical way. He is known for coining the word “marketing technologist.” His blog posts on marketing are thoughtful and analytical.
He writes about the intersection of Technology and Marketing
His posts on Agile:
http://chiefmartec.com/category/agile-marketing/
He also writes extensively on marketing software:
http://chiefmartec.com/category/marketing-software/
And the role of Big Data:
http://chiefmartec.com/category/marketing-data/
Jim Ewel @jimewel
Jim consults on everything related to Agile Marketing and is one of the most respected bloggers on the topic of Agile Marketing. He was a VP at Microsoft and is currently CEO of InDemand Interpreting. You will find an abundant number of interviews and articles about Agile Marketing on his blog
Jim’s Agile Marketing Blog:
http://www.agilemarketing.net
Also:
Interviews with Agile Marketing Thought Leaders
http://list.ly/list/1TG-agile-marketing-the-learning-channel?feature=search
I started to apply some of the principles last year by starting with a few small projects – that is the best way to get started. For instance you can start with a particular goal you want to achieve around a launch – maybe it is editorial coverage, or it could be around the social media component of your launch. How can you structure your project and involve your agency and team in a way that you are working collaboratively, rather than in a silo? If you operate in Agile way, the agency never goes back to do its magic behind the scenes but provides feedback about progress along the way so that there are no surprises or no “Big Reveals” as there can be at times in the creative world. Agile methodology manages expectations of other stakeholders. It minimizes mistakes.
MORE LINKS
links to various articles about agile marketing. I thought you might be interested in reading some of them, so I’ve shortened them and listed them here below:
* Agility in Action: http://bit.ly/1a0FFN4
* Real-time Marketing Requires Plenty of Planning: http://bit.ly/19vb0fu
* The Age of Agile: http://bit.ly/11GftVE
* You Need to be Agile: http://bit.ly/1cBPLr7
* Brand Debt and a Gap in the Agile Marketing Manifesto: http://bit.ly/18ofYq6
* The Real Deal on Real-Time Marketing: http://bit.ly/11n9g0G
* Real-time Marketing Transforming Opportunities & Roles: http://bit.ly/XNYxhk
* Agile Marketing is the Perfect Management Framework for Big Testing: http://bit.ly/1fwnGRz
* Is Agile Your Missing Link: http://bit.ly/181qSBM
– Real-time Marketing Top Concerns & Benefits: http://bit.ly/17wJQ5k
