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for: ‘June, 2011’

Review and definition of investor types

In my view the terminology being used for early stage investors by the press and the media is not as clear as it should be. I’ve talked about this on several occasions when I’ve been at conference and on panels, but I figured it would make sense to do a post explaining my taxonomy of the early-stage investing world.

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Community Sourcing vs. Crowd Sourcing

Good blog post I found from Shanelle Newton (onlineexpert.com.au) and Amy Sample Ward. Today I am simply going to regurgitate an excellent blog post that I read yesterday by my favourite social media strategist, Amy Sample Ward. Crowd or community sourcing are definitely worthy tactics in a social media strategy, but they are not for […]

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L’Oreal digital spending jumps as CMO figures out where to invest

L’Oreal USA will spend as much on digital advertising in 2011 as it has the past two years combined, said Marc Speichert, CMO of the company, on June 9. Digital advertising is a “must-have” for the brand, because one of out three consumers are researching products online before they purchase, he said at the Interactive Advertising Bureau’s “The Future of Display” event.

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Mobile: the worst channel for customer experience

One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor. Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in lost revenue, thanks to site abandonment.

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The 8 Stupidest Management Fads of All Time

Into the life of every office worker, some rain must fall… and often that rain takes the form of the latest jackass fad that your management latched onto. In most cases, a new management fad means endless meetings, new buzzwords for the office toadies, and extra work that ends up either driving you crazy or your company out of business.

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Google more important than Facebook for purchasing decisions

As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers. So far, that’s not happening according to the chart below from Bank Of America Merrill Lynch. When consumers want to research buying something, Google is still the primary option. Only 1% of 418 people surveyed say they ask friends on Facebook about the product.

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