Key Digital Trends for 2011
Posted: 24/04/2011
Interesting insights with a continued trend of more projected spend on social media with a majority of advertisers not able to clearly measure ROI on it.
Month: April 2011
Forget Social Media ROI
Posted: 19/04/2011
Are you tracking social media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of confusion…
10 measures of Facebook ROI for your brand
Posted: 16/04/2011
- Category: In the NewsSOCIAL NETWORKING STRATEGY
It is essential that companies clarify success metrics before launching their social media marketing and advertising initiatives. Here are ten measures of social media marketing ROI. There are others and, of course, these are mix-and-match based on your brand strategy.
Facebook has little effect on what you buy online
Posted: 15/04/2011
While Google is “super nervous” about the growth of Facebook, here’s one data point to put the search company at ease for right now. According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.
Europe’s Online Advertising Industry Releases Self-Regulation Framework
Posted: 15/04/2011
Brussels, 14 April 2011: IAB Europe today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry’s leading businesses
Talking to Your Customer: Leo Burnett’s Behavioral Archetypes
Posted: 15/04/2011
Companies struggle with what to say to potential customers and consumers. Too often, they fall back on a recitation of facts and claims: We are the leading…For over 40 years, we have been…Drawing on deep industry expertise, we…Headquartered in New York City, we are the… Messages like these are not…
Marketers Aren’t Sure About ROI but Will Spend More on Social Media, WFA Says
Posted: 15/04/2011
- Category: In the NewsPRODUCTIVITY
Companies Often Don’t Post Enough or Fail to Express a Brand’s Personality Online All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and WPP research firm Millward Brown is committed to increasing the time and money they spend on social media in…
The Future of Direct Marketing looks bright
Posted: 06/04/2011
Considering the industry it’s in, it might sound strange to say that direct marketing has an image problem. But, it does. It’s not cool or hip or seen as the next big thing. Direct marketing, widely known as DM, is often confused, misused and marginalised by many in the advertising…