Posted: 25/03/2011
By: admin
“This article shows evidence that Coke ‘gets it’ with social media. It’s not about start and stop promotion tactics, it’s about long term engagement. The willingness to cut ad budget shows a focus on overall return.” Rick, MyCMO ARTICLE ———– The Grocer recently published its Top 100 advertisers report and showed…
Posted: 14/03/2011
By: admin
Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.
Posted: 14/03/2011
By: admin
Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.