Monthly Archive
for: ‘March, 2011’

Coca Cola reduces ad spend 6.6% for Social Media

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.

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Podcast – How CMO performance measured (Kaspersky Labs)

Interview with CMO Randy Drawas from Kaspersky Labs (the fastest growing anti-virus software company in the US). Topics include 1) How are you measured by your CEO, 2) Getting Consumers to act, 3) How do you allocate and manage budget cuts and changes. Worth a listen. Great insights.

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Infographic: Every online marketing tactic in one place

Another great visual guide to print and hang on your wall. Very comprehensive and provides context with a timeline on what to launch when. You will need to click the image a couple of times to zoom in. It gets large so you can read the detail.

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