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for: ‘September, 2010’

SEO: How to win friends and influence coders

My tip to get Coders working with you is to create bite sized checklists of no more than 7 things. Work with the key habits you want them to get and then move on to the next set in order of priority.

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Moms decide where the money gets spent

…if any of you have ever become a Mom, or helped a woman become a Mom, you don’t need Dr. A. K. Pradeep to tell you that the new Mom undergoes a great deal of mental change, and likely will never go back to pre-Mom ways. And that can greatly affect how a Mom should be approached as a marketing target.

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Don’t put SEO in the Marketing Team

To do his job and meet his Marketing KPIs, an Enterprise SEO manager has to influence IT, Product, Editorial and Marketing (in roughly that order) and yet he is often hired straight into the marketing team without much consideration as to whether he can influence anything from there. This could be a big mistake.

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Podcast: 10 Tips for Generating New Prospects

“Marketing firms should have 8 to 10 clients on the roster,” says David C. Baker, president of ReCourses, a business consultancy working exclusively with small marketing firms. They also should assume they will turn over their client base completely every two to three years. Firms must sign up two to three new clients a year.

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Podcast: How Zappos made millions on Culture and Customer Service

“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success

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MIT Study Suggests Social Networks Influence Behavior

Sourced from MediaPost News by Laurie Sullivan, September 8, 2010, 6:47 PM Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT Sloan School of Management, suggests that events on social networks can […]

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Pixar innovation and implications for education

According to wikipedia, Pixar Animation Studios is an American CGI animation film studio based in Emeryville, California, United States. As of 2006, Pixar is a subsidiary of The Walt Disney Company. The studio has earned twenty-four Academy Awards, six Golden Globes, and three Grammys, among many other awards, acknowledgments and achievements and has made $5.5 billion worldwide. It is one of the […]

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Will local advertising bypass search?

A little over a year and a half ago, Google legitimately cracked the local advertising market for the first time with the release of their iPhone application, which returned localised results to users based on GPS coordinates. At the time it seemed a revelation. However, 18 months is a long time on the web. And while Google has remained stagnant on the matter (for once), others have marched straight past them.

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