The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct.
Consumers focus on savings not sprees
A recent consumer study reported in Brandweek confirms many of my suspicions.
“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder whether this reservoir of demand actually exists.”
IBM Buys Unica – Marketing Analytics play
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice …
VIDEO: Assessing value of your lead database
“I often talk about lead nurturing as a way to get more revenue out of your lead database. The next thing that people ask is “How much revenue do you think is hidden in my database?”. It’s hard to give an exact answer, but this video gives 7 questions which will give you a better idea of the value of your leads.”