Posted: 19/08/2010
By: admin
The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct.
Posted: 17/08/2010
By: admin
A recent consumer study reported in Brandweek confirms many of my suspicions. “As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by Deloitte and the Harrison Group gives reason to wonder…
Posted: 16/08/2010
By: admin
I like this article from Socialmediatoday not only reviewing the stages of integrated marketing but touching on the disconnect between organisational expectations and time frames for returns vs. what the customer’s expectations are. According to this piece, the process is said to take 2 years! Considering the high turnover workforce, how many…
Posted: 16/08/2010
By: admin
6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’ incessant focus on reaching consumers in social media, has led companies to make big increases in social network ad…
Posted: 15/08/2010
By: admin
IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica…
Posted: 02/08/2010
By: admin
Enough! Here’s the truth about Facebook revenues, user numbers, and its IPO plans.We’ve heard from a source who would know that 2010 revenues will come in between $1.5 billion and $2 billion. Facebook could very well have far more than 500 million users. And, Facebook will not go public for…