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for: ‘August, 2010’

MySpace Throws In The Towel, Connects To Facebook

From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you […]

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What Lead Nurturing Content to Send When?

On Thursday I’m presenting a webinar with Treehouse Interactive, called “Lead Nurturing 101″. One of the registrants sent me the following question:

How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Email Newsletters: a best practice that needs to die

I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and flatten out when the business […]

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The SEO ZEN Master musings on SEO strategy

The SEO Zen Master Max Sim Max on LinkedIN Mad Max Blog As an SEO, you cannot help feeling at times like a young upstart. After all, what right have you to tell editors twice your age how to write, let alone advise the CIO on how to relaunch a site safely. There is nothng more that […]

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Do friends influence purchases in a Social Network?

Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and lots of statistics to back […]

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6 Reasons Why People Will Buy From You—Not Your Competitors

The following is adapted from Success Secrets Of The Social Media Marketing Superstars by Mitch Meyerson and 22 other top social media marketers, including Ann Handley from MarketingProfs

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Making it Simple – The Components of a Social CRM Program

Article from Focus.com 23-August-2010 Author: Paul Greenberg Introduction The discussion around Social CRM continues.  According to a large amount of anecdotal evidence I hear, a significant number of senior executives, when queried about it, ask what it is, when the idea is brought up.  Meaning, despite all the buzz and the noise, it still hasn’t […]

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Making the ROI case for social media

From B2B Magazine Paul Gillin Story posted: August 16, 2010 – 6:01 am EDT Executives eager to avoid getting involved in the whole social media thing frequently cite lack of clear return on investment as a shortcoming. It’s time to put that misperception to bed. The Internet is the most measurable medium ever invented, and […]

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Can Closed-Door Exclusive Social Networks Make Money?

So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating the next Facebook or Twitter. I’m not talking about giving everything away. I’m talking about actually making money from what you’re probably giving away for free right now.

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Chart: Monthly voice and text usage by age

How long until schools are organizing D.A.R.E.-like anti-addiction programs to get kids off texting?

American kids under 18 send and receive roughly 2,800 texts per month, according to Nielsen, or about 93 per day. Assuming 7 hours of sleep per night, on average, that’s about 5.5 per hour spent awake, or one every 10 minutes or so. In the next two age brackets, text-message usage falls by more than half each.

But it’s people ages 18-24 who talk the most on their cellphones, according to Nielsen, averaging 981 minutes per month. These are probably the people most likely to not have landline phones, so this also makes sense.

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