Posted: 31/08/2010
By: admin
On Thursday I’m presenting a webinar with Treehouse Interactive, called “Lead Nurturing 101″. One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage…
Posted: 31/08/2010
By: admin
From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented…
Posted: 29/08/2010
By: admin
Thursday, August 5th, 2010 | Email Marketing, lead nurturing | Jep Castelein DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database, where…
Posted: 29/08/2010
By: admin
I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and…
Posted: 27/08/2010
By: admin
The SEO Zen Master Max Sim Max on LinkedIN Mad Max Blog As an SEO, you cannot help feeling at times like a young upstart. After all, what right have you to tell editors twice your age how to write, let alone advise the CIO on how to relaunch a site…
Posted: 25/08/2010
By: admin
The following is adapted from Success Secrets Of The Social Media Marketing Superstars by Mitch Meyerson and 22 other top social media marketers, including Ann Handley from MarketingProfs
Posted: 25/08/2010
By: admin
Harvard Business School Case Study (Working Paper) February 26, 2009 ——- Here is an interesting find on twitter (rt@agotthelt), which looks to be a working paper aimed for publishing as one of the those famous Harvard Business School Case Studies. This is an academic paper with a scientific approach and…
Posted: 24/08/2010
By: admin
Article from Focus.com 23-August-2010 Author: Paul Greenberg Introduction The discussion around Social CRM continues. According to a large amount of anecdotal evidence I hear, a significant number of senior executives, when queried about it, ask what it is, when the idea is brought up. Meaning, despite all the buzz and…
Posted: 20/08/2010
By: admin
How long until schools are organizing D.A.R.E.-like anti-addiction programs to get kids off texting? Kids Text Every 10 Minutes When They’re Awake American kids under 18 send and receive roughly 2,800 texts per month, according to Nielsen, or about 93 per day. Assuming 7 hours of sleep per night, on average, that’s about…
Posted: 20/08/2010
By: admin
So far, most of us have been thinking about social media as a marketing tool. But have you thought about it as a product? “A product?” you might be asking, “Do you mean something like a new Web service or app?” Astute question, but no: I’m not talking about creating…