From Mediapost.com by Gavin O’Malley Waving the proverbial white flag, MySpace on Monday said its members can now synchronize posts, and other activity, with their Facebook profiles. To some, the move represents a last-ditch effort by the once reigning social network to live on by riding the coattails of Facebook’s unprecedented global success. “It makes you …
Email Newsletters: a best practice that needs to die
I like this blog post from lead sloth. It reminds me of the days I worked at Fairfax Media and News Corporation, sending out millions of email newsletters every month. I can say from experience that this article hits the mark. I saw open rates and click rates erode and flatten out when the business …
Chart: Monthly voice and text usage by age
How long until schools are organizing D.A.R.E.-like anti-addiction programs to get kids off texting?
American kids under 18 send and receive roughly 2,800 texts per month, according to Nielsen, or about 93 per day. Assuming 7 hours of sleep per night, on average, that’s about 5.5 per hour spent awake, or one every 10 minutes or so. In the next two age brackets, text-message usage falls by more than half each.
But it’s people ages 18-24 who talk the most on their cellphones, according to Nielsen, averaging 981 minutes per month. These are probably the people most likely to not have landline phones, so this also makes sense.