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for: ‘June, 2010’

How to make more money with lead nurturing

Posted Jun 30 2010 by in E-mail Marketing, In the news, Marketing ROI platforms, Productivity, Retention and Acquisition Strategy, Social Media Monitoring, Social Networking Strategy, Web Articles, Web Articles with 0 Comments

Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.

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How to get investors to buy into Social Media

Posted Jun 30 2010 by in Marketing ROI platforms, Social Networking Strategy with 1 Comment

This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users and customers.

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Twitter Moms Care for Content over Coupons

Posted Jun 28 2010 by in For Twitter, In the news, Social Networking Strategy with 0 Comments

One thing to note is the importance of humor and enjoying the process of shopping not just the transaction in and of itself. See article here.

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iPad fastest selling mobile device ever?

Posted Jun 23 2010 by in For Twitter, In the news, Web Articles with 0 Comments

As a die hard apple advocate, there is no Mac product I would not want to own. I already have an iMac, Macbook Pro and an iPhone so the iPad caught my fancy when I spotted someone carrying the device into a recent meeting. I had a play with it and here are my immediate …

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Print Misses The Ad Recovery

Posted Jun 16 2010 by in In the news, Market Research, Media Buying, Pay for Performance advertising, Web Articles with 0 Comments

Advertisers are skipping print because, “they see no reason to rush back to newspapers, where ad prices are high and audience response ordinarily cannot be quantified as easily as it can on Google Analytics (which also happens to be free)” See article here.

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BP: Still not as evil as Goldman Sachs

Posted Jun 12 2010 by in For Twitter, Web Articles with 0 Comments

I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, It shows BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.

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iPhone 4 Looks Great But Won’t Stop Android

Posted Jun 9 2010 by in For Twitter, In the news, Web Articles with 0 Comments

Based on Steve Jobs and his track record who would bet against him? In this article, SAI Business Insider has an angle against iPhone 4 with Google’s Android getting a plug. The key points in the article point to Google’s cloud applications taking the Android to another level. One example given in this article was …

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