Posted: 30/06/2010
By: admin
This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users…
Posted: 30/06/2010
By: admin
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Posted: 28/06/2010
By: admin
One thing to note is the importance of humor and enjoying the process of shopping not just the transaction in and of itself. See article here.
Posted: 23/06/2010
By: admin
As a die hard apple advocate, there is no Mac product I would not want to own. I already have an iMac, Macbook Pro and an iPhone so the iPad caught my fancy when I spotted someone carrying the device into a recent meeting. I had a play with it…
Posted: 16/06/2010
By: admin
Advertisers are skipping print because, “they see no reason to rush back to newspapers, where ad prices are high and audience response ordinarily cannot be quantified as easily as it can on Google Analytics (which also happens to be free)”
Posted: 12/06/2010
By: admin
I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, we see BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment. Of course,…
Posted: 09/06/2010
By: admin
Based on Steve Jobs and his track record who would bet against him? In this article, SAI Business Insider has an angle against iPhone 4 with Google’s Android getting a plug. The key points in the article point to Google’s cloud applications taking the Android to another level. One example…