The Godfather on Social Media (It's just business)
As a fan of the Godfather, I love this article that translates his fundamental business practices into strategies for social media. Some great quotes and good advice.
Lots of hard work, good listening and cultivating influence with friends delivers the goods. Here is a link to the article.
Read and profit.
Cheers,
Rick Speciale
MyCMO – Director
Marc Lehmann
Good find. I particularly agree with “they talk when they should listen”. Also the comment about defending yourself from social media criticism I totally agree with but picking your fights and accepting when you are wrong is critical.
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Rick
Thanks for the post Marc, your point about taking criticism and picking your fights when wrong is key. Look at what has happened to Nestle and you see what happens when you don’t buy into this philosophy. Nestle is getting killed and is trying to push PR messages out instead of being open. That has developed an army of critics and activists growing by the second!