50% of Social Site users log in first thing
Posted: 24/03/2010
Good article from Silicon Valley Insider “Almost Half of You Are Checking Facebook As Soon As You Wake Up”. 15% of these people in the sample did so to check the news.
Month: March 2010
Social Media Resources You May Have Missed
Posted: 20/03/2010
By: admin
- Category: PRODUCTIVITYSOCIAL NETWORKING STRATEGY
This is an article from mashable called ’11 essential social media resources you may have missed.’ A lot of good information in this post including tips for B2B marketers, small businesses and using social media to ignite your brand! See article here Rick S.MyCMO – Directorwww.xeesm.com/speciale
Nestle Social Media: “Nestea” plunge in sentiment and how to fix
Posted: 20/03/2010
By: admin
This is a repost of an old blog as Nestle’s challenges with social media continue. As a Social Media practitioner, I like to observe what blue chip companies are doing in this space and had a good chat with a senior level manager at Nestle several weeks ago to see…
Free tools for social media optimization
Posted: 18/03/2010
By: admin
I like these ‘cookbook’ style articles with tools and tricks. There is a decent discussion included with this article as well. Note that I have not vetted this list of products, but howsociable.com has received most of the positive mention in this piece. Tools mentioned include: howsociable.com – Social visibility scoreknowem.com – Profile building toolSocial…
Someone Stealing Your Ideas? Let Them.
The stealing of ideas is a classic office politics headache for those who are ambitious and view the uniqueness of ideas as the currency for vertical upward movement in an organisation. I found this article from BNET that makes good points on the subject. The question is…do people get ahead with brilliant…
Social Media Selling Principals
Posted: 17/03/2010
By: admin
- Category: PRODUCTIVITYSOCIAL NETWORKING STRATEGY
I like this presentation that connects the concept of social media with sales. I touch on some of this in a prvious post, but like the way it is presented here so I thought it was worth another plug. Enjoy! The Principle of Social Selling View more documents from Axel Schultze. Rick Speciale…
Favorite tools of Twitter Super Users
Posted: 16/03/2010
By: admin
Good article for those looking for more tools for your Twitter toolkit.
Marketing Automation vendors w/selection criteria
Posted: 08/03/2010
By: admin
- Category: PRODUCTIVITY
As a long standing direct marketer, my experience has shown the value of using data and analytics to deliver the best returns from campaigns. This works wonders for direct mail and email as I can attest to the billions of dollars that banks, online classifieds and auction houses have brought…