Posted: 24/02/2010
Crowd sourcing is a business phenomenon I have touched on in previous posts with services such as Designcrowd where users can create an auction for their design and the best design wins the bid. This technique uses mass talent sourced across the world to deliver best of breed design and results for…
Posted: 24/02/2010
Nice chart to show you where Google makes its money. A vast majority of the money comes from sites that Google owns, most notably Google’s search sites. Rick Speciale http://www.xeesm.com/speciale
Posted: 22/02/2010
This article from eMarketer provides statistics that “social networking and email use are actually more related than previously thought”. Key points made include email addresses used in social media sites tend to match the users primary email address and social media users tend to use email more than those who do…
Posted: 18/02/2010
Powerpoint slides are both the bane of my existence and the most important communication tool in business. Powerpoint disciplines the user to condense ideas with visuals and few words for easy easy consumpition by viewers. Slides can include video, images and graphics. My best slide packs start with a story…
Posted: 12/02/2010
Nice blog post and spirited discussion debunking old sales techniques and illustrating what works today. This article takes the interesting step of blurring the line between both B2C and B2B marketing. Sometimes what seems like common sense ends up being genius because no one actually executes this properly. Buyers are…
Posted: 01/02/2010
My CMO Partner offer (Performance Advertising) — you get 2,500 unique visitors (unique clicks) to your consumer campaign landing page for only $1,000. We are so confident of the value of the visitors we bring to your campaign that we offer pixel tracking (yours or ours) to gauge acquisition rates…
Posted: 01/02/2010
Death of a salesman? Not so fast. Social Media and marketing cannot touch this! Outrageous video excerpt from The Office with Dwight Schrute accepting Salesman of the Year award. (Plagiarising a famous historical speech from Mussolini)