Specialists in Marketing and Digital Transformation

MyCMO Digital transformation agency logo

Transform your business with marketing

Your business could be missing out on tens of thousands of dollars every year. This money could be used to separate yourself from competitors and generate more revenue, instead, it's being left on the table. Learn how our Digital Transformation Agency can help your business thrive and ensure you make the most of every dollar.

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Customers demand the best experience whenever you offer them a product or service. This challenge is a holistic one, and being good at digital marketing alone is not enough. Therefore, only businesses that personalise and tailor their approach to customers with Digital Transformation will enjoy sustainable revenue growth in the dynamic and ever-changing digital era. 

The Harvard Business Review highlighted this challenge in an article titled  ‘Closing the Gap Between Digital Marketing Spending and Performance’ where six reasons were identified as causing an underperformance in Digital Marketing. The reasons listed were the following:

  • Lack of fully integrated digital marketing organisation (60% in their survey self described as nascent or emerging in this area)
  • Data and analytics learning curve (Survey respondents show 37% increase in businesses investing, but tools becoming more complex)
  • Challenged converting data analytics to actionable metrics
  • Mapping the digital customer journey has become increasingly complex (Multiple channels. Only 40% of survey had systems to track this)
  • Changing privacy rules means the loss of third-party data (Survey indicated 24% increased investment in own sites and apps to fill gap)
  • Many firms outsource their digital marketing activities (No vision or seen too costly to insource or balance the right insource/outsource mix)
  • As this article points out, “doing marketing well” involves proficiency in areas not specifically digital marketing or campaign related.

Digital Transformation Agency: How MyCMO will upgrade your online presence

To meet this challenge, our specialists not only bring 20 years of Digital Marketing experience in SEO, PPC, Social Media, Email and Display channels, but we also go further.

MyCMO also brings specialised experience in Digital Transformation and Marketing Operations. This experience extends into areas such as:

  • Analytics and Data Science
  • Business Intelligence
  • Marketing Technology
  • Process improvement and change management programs
  • Software development and R&D

The key partners at the MyCMO Digital Transformation Agency have not only served in key positions at blue chip companies on the client side, but also have experience running their own businesses on the service side. 

In summary, we offer businesses the strategy and insights of a blue chip consulting firm combined with the experience delivering outcomes from the implemented strategy.

Above all, MyCMO is the “architect” for transforming your business model and marketing program into one that is modern, customer focused and capable of  sustained growth, revenue and customer loyalty.

COMPANIES WE'VE ACHIEVED GREAT RESULTS FOR

SERVICES

The Marketing Services our digital transformation agency provides

First, we increase revenue for both local and national businesses by utilizing a variety of digital marketing services. Second, we provide SEO, PPC, ECommerce, Social Media, Websites, Promotions, Content, Landing Page Optimization, Analytics, Branding, and more services. Do you want more emphasis on customer retention? If so, 0ur team can build data-driven Loyalty Programs that boost the efficiency of your brand and other channels.

Strategy Services of our Digital transformation agency

Go beyond “campaigns” and what’s “happening tomorrow” to focus on a longer term view of business and revenue opportunities. Use our strategy services for an independent point of view of your marketing, operations and overall business. Typical projects include assessing Websites, in-sourcing vs outsourcing, business investment, commercial strategy, business cases and Digital Transformation Road Mapping.

our agency specialises in digital transformation

Evolve and adapt your business to standout from competitors at every customer touchpoint. Do this by maximising your most valuable assets – people, processes and infrastructure. Our Digital Transformation Agency will work with your business to make these areas function more efficiently and deliver more compelling products or services. The end goal is a customer-driven business that is more nimble and able to adjust to ever-changing customer needs.

Digital transformation agency intelligence services

Are you utilizing your data effectively enough to deliver unique insights that will drive more customer engagement? Business intelligence and data science tools can supercharge your marketing campaigns, unlock key insights between internal departments, and improve efficiency with external partners.
Our digital transformation agency will implement Artificial Intelligence and APIs that can skyrocket your processes in real time. More data, more insights, and better personalisation mean more revenue.

Digital transformation agency services

Invest in technology to build premium and unique customer experiences. MyCMO identifies, scopes and manages projects for businesses that qualify for R&D incentives and government programs. These programs fund vital infrastructure and intellectual property repurposing marketing budgets. Your business could be missing out on tens of thousands of dollars of lost opportunities with Innovation and R&D!

Hire Contractors with our digital transformation agency

Find people to fill knowledge and skill gaps in your business. If you need expert staff to join your team, we provide highly experienced contractors from a variety of industry sectors. We also recruit Permanent or Contract roles and functions, including CMO, CCO, CDO, IT Managers, and non-executive directors to serve on your board.

ABOUT OUR DIGITAL TRANSFORMATION AGENCY

MyCMO offers a progressive and unique approach to marketing. Our services go beyond just content, advertising, campaigns, and traditional tactics. We believe this is CRITICAL to leverage an understanding of your customers and unlock more revenue. 

Customer mastery extends to non-traditional functions including technology, operations, product management, digital transformation, and commercial strategy. MyCMO sees the marketing function as best suited to harness this “holistic” approach and meet the complex demands of today’s customers in an extremely competitive environment. 

We are here to help your business succeed wearing any combination of these many “hats” to achieve success and growth.

CONTACT OUR DIGITAL TRANSFORMATION AGENCY

    Submit your inquiry and we will contact you as soon as possible.

    PHONE: 02 8054 8373

     

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