MyCMO reveals the true measure of your marketing activities and applies a portfolio management approach to your strategy for the greatest yield.

Box and dice

Box and dice

The MyCMO package: analysis, strategy, implementation, and measurable results.

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Pick and Mix

Pick and mix

When you need to share the load or bring in extra skills, MyCMO has the expertise for any stage of the process.

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Just the tools

Just the tools

Choose from our range of tools and products that best support your direct marketing goals.

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From the blog

Podcast: How Zappos made millions on Culture and Customer Service

“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success

IBM Buys Unica – Marketing Analytics play

IBM is making some exciting moves into the marketing and analytics space. They have already purchased Cognos (TM1) and the SPSS statistical software company. Now they have also acquired UNICA, a company offering software my colleagues have termed as a more usable mechanism for conducting sophisticated analytics and predictive modeling. Unica was a clear choice […]

In the news

Tech Strategy Template for startups

Building Block Planning Published by Mick Liubinskas on April 27, 2017 Venture Portfolio Manager & Product Focus This is an outline of a simple tool for planning innovative technology businesses which helps consider sequences and consequences. This method uses the metaphor of building blocks to plan the major steps from now to your big goal. […]

How to solve the speed vs quality challenge with Agile

This is a great article that touches on the real challenges of delivering marketing and technology programs for now. It is not good enough to be “Agile” to speed things up. The question is how the business or the organisation applies Agile concepts as there are both good and bad ways to do so. There […]

SAAS Business Cheat Sheet

Source: Growthhackers.com Compliments to Growth Hackers (Chart Mogul document) for putting this document together. The is very useful for a startup software service business looking to measure and assess how effectively the┬ábusiness brings in revenue and mitigates churn.      

Understanding Big Data: The Ecosystem

The Big Data landscape can be daunting. This first article aims to serve as a basic map, a brief overview of the main options available for those taking the first steps into the vastly profitable realm of Big Data and Analytics.