From the blog
How to get investors to buy into Social Media
This is a recurring theme throughout the last couple of years. Social Media continues to be a dalliance rather than fully understood commitment by the business community. This article identifies a key performance indicator that would trigger more investment both inside companies and from the venture capital community – having BOTH users and customers.
BP: Still not as evil as Goldman Sachs
I love these crazy charts where global blue chip companies see their brand images fall off of a cliff. In this artice from Brand Insider, It shows BP vs. Toyota and Goldman Sachs. These brands are all guilty of negligence with devastating consequences to customers or the environment.
In the news
Google Tries Freebasing
Good article that talks about Google buying company Freebase, a free collaborative database. More interesting is a host of other acuisitions making up a veritable buying spree. Business Insider SAI, the author even offered grades on other acquisitions not listed below.
23 Essential Social Media Resources You May Have Missed
This is from Mashable.com with some interesting resources for those who are already savvy with social media. Enjoy!
How to make more money with lead nurturing
Good article here on the lead nurturing process defining what it is, how it works and even relevance to the social media marketing process.
Twitter Moms Care for Content over Coupons
One thing to note is the importance of humor and enjoying the process of shopping not just the transaction in and of itself. See article here.
