From the blog
Drive Survey
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Podcast: How Zappos made millions on Culture and Customer Service
“We live in a time where the good guys can win”
Tony Hsieh, CEO, Zappos
I enjoyed this podcast discussing the extraordinarily successful online retailer Zappos. Why care about Zappos? Amazon bought them for a very cool $880 million in late 2009. Zappos was bought due to its success
In the news
Steve Job Presentation Genius (Download)
In case you missed it, you can download the Steve Jobs guide to presenting for impact. A very short and useful read for anyone.
The Economist is eating America’s lunch
With digital-only sales of the magazine reaching 100,000, The Economist could teach a class for magazine publishers on how to maintain a dynamic, two-pronged traditional and Web business, A graduate-level course could be entitled Brand Extension 101.
The Five Ways Companies Organize for Social Business
Overall, this is a powerful framework which can help organisations figure out where they are and what they’re aiming to achieve. Significantly, Owyang doesn’t present any model as being the ideal one, acknowledging that different organisations have different needs/objectives in social networks.
Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads
50% of people remembered a brand they saw in TV ads. That’s nice, but 74% of people remembered the same brand after they saw in TV and online ads
